In the video below, I'll explain how this crazy shirt my wife bought that she thought was cool turned out to be a major embarrassment for her.
And how the same thing is going on in the SEO space.
People are buying domains based on metrics and not getting what they thought.
I'll explain why domain metrics are all over the board with no consistency between Moz, Ahrefs, and Majestic.
And why I personally feel Trust Flow has become more of a joke for determining a domain's value despite that SEO'rs are using it as the primary metric to sell PBN domains.