The last few weeks I've talked more about building an email list and communicating with the list to provide value, nurture, and to build a fan base that's excited for your product or service.
And while you see many that abuse their list or make big mistakes (I've made plenty myself), rarely do you see it brought out in such a public forum like the Presidential election.
So, Jeb Bush sent out an email last week stating that for a $25 contribution, he'll not email you for the rest of the year.
All in an effort to save you on the pesky email traffic over the holidays.
Look, Jeb is screwed – there's no way he's making any headway in this election.
I'm not worried about Jeb though.
I'm worried about you.
And what you can do to make your email marketing work for you if you're building a coaching business, a local business, or your trying your hand at some affiliate marketing.
Instead of saying – “hey up a sign up for my newsletter”, instead give something of value.
This can be a report, a video series, a tutorial – just something that can help to advance your readers to the next level.
You'll see how I've changed my blog over the last few weeks to do just that and it's made a huge difference in terms of new leads.
And this applies to more than the digital, internet marketing space too.
So, let's use an example outside of the Internet Marketing world.
Let's suppose you have a gym. – what would be a good lead magnet?
Here's some ideas –
5 Foods That Melt Fat in 10 Days or
7 Steps To Lose 10 Pounds in 30 Days.
3 Simple Exercises To Bigger Biceps in 2 Weeks
You get the idea here.
Super simple stuff that can be delivered with a video on a page or a pdf in your followup email.
Too many people are scared.
Scared to send an email.
Afraid it's going to upset the person that signed up to begin with.
Now, I'm not saying spam the hell outta someone.
That'd be weird.
Instead focus on providing value.
Realize thought that even with the best intentions and the best content, you're going to ruffle a few feathers.
It's part of it – there's no way to please everyone so don't even try it.
Take people behind the scenes and into your world.
Let them see you on camera if possible.
Show them results.
And you'll see that you'll have a following of people that start to know, like and trust you that will go to bat for you no matter what.
If you're afraid to mail, then all of a sudden pop in and shoot an email, it's like “who's this guy?”
Get them accustomed to seeing you in their inbox.
Instead of just focusing on email, share the love by communicating through other platforms like Facebook, Twitter, and Youtube.
This does a couple of things.
First of all, some will prefer to connect with other applications and gives another view into your world that's not threatening, and not always selling.
Secondly, it gives you the option to retarget your audience with Facebook and Youtube Ads.
This way – you're everywhere.
You're in the inbox, you're in the Facebook feed, you're in Youtube videos.
It's good stuff that will help you get more traffic and make more money 🙂
Derek Pierce is an online marketer specializing in Search Engine Optimization. He used his SEO to escape over $100,000 in credit card debt building a 6 figure business from a spare bedroom.