The last few weeks I've talked more about building an email list and communicating with the list to provide value, nurture, and to build a fan base that's excited for
I just read an interesting article regarding the Obama campaign's email marketing strategy - you can find it here - http://www.businessweek.com/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails
Like the guy or not (I personally voted for Romney),
Whether you like it or not, when you're building your email lists the fact remains that you're going to have unsubscribes..
You could do everything right, never offend anyone, and kiss