Category Archives for Email Marketing

Email Marketing Gone Wrong – Jeb Bush Style

The last few weeks I've talked more about building an email list and communicating with the list to provide value, nurture, and to build a fan base that's excited for your product or service. And while

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Obama Email Campaign Proves Email Marketing Still Works

I just read an interesting article regarding the Obama campaign's email marketing strategy – you can find it here – http://www.businessweek.com/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails Like

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Email Marketing Strategy To Keeping More Customers

Whether you like it or not, when you're building your email lists the fact remains that you're going to have unsubscribes.. You could do everything right, never offend anyone, and kiss your customer's

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