Whether you like it or not, when you're building your email lists the fact remains that you're going to have unsubscribes..
You could do everything right, never offend anyone, and kiss your customer's ass, but you'll still get 'em…
Think about what cell phone carriers like AT&T, Tmobile or Verizon – what happens when they get you as a subscriber?
They do everything they can to keep you. Well your campaigns should be no different.
So this is my official Email Marketing Save Strategy to Keeping More Of Your Lists that I'm currently in the process of implement and thought you'd benefit. I made a short video tutorial on how this works that you can watch here –
I only discuss Aweber in the video since that's what most people are using, however I'm pretty sure that Getresponse and Constant Contact have the same function..
So, here's the breakdown on how to do this..
Step # 1 – Create a simple 1- 2 minute Video explaining your new VIP List. (Again I used a simple Powerpoint 1 slide with me talking.. I explained that I understood they were trying to clean up their email list and didn't blame them and that is why I'm wanting to invite them to my special VIP lists) I use a screen capture software like Camtasia.
Step # 2 – Create a Graphic Like I did here –
Step #3 – Create the new VIP list in Aweber.
Step #4 – Create a Simple Landing Page that Looks like this in Optimize Press.
Step # 5 – Go to your List Settings Tab in Aweber and Set the Company Name, Website URL to your landing page that you created in Step # 4 and Upload Your Image from Step # 2 like we did here –
Finally, set the automation rules so that once someone subscribes to your VIP list, they're removed from all the other lists.
And once you do that you will convert your unsubscribe page. Take a look at the before and afters –
I strongly believe this will keep more subscribers because the image takes up the majority of the page and because the quicker you can get them to click off of the page – the better chance you'll have at retaining them.
Lastly, I highly recommend getting Aweber to use as your email autoresponder.
What are your thoughts? Do you currently have an Email Save Strategy? Let me know your thoughts below…