Email Marketing Strategy To Keeping More Customers

Whether you like it or not, when you're building your email lists the fact remains that you're going to have unsubscribes..

You could do everything right, never offend anyone, and kiss your customer's ass, but you'll still get 'em…

Think about what cell phone carriers like AT&T, Tmobile or Verizon – what happens when they get you as a subscriber?

They do everything they can to keep you. Well your campaigns should be no different.

So this is my official Email Marketing Save Strategy to Keeping More Of Your Lists that I'm currently in the process of implement and thought you'd benefit.  I made a short video tutorial on how this works that you can watch here –

I only discuss Aweber in the video since that's what most people are using, however I'm pretty sure that Getresponse and Constant Contact have the same function..

So, here's the breakdown on how to do this..

Step # 1 – Create a simple 1- 2 minute Video explaining your new VIP List.  (Again I used a simple Powerpoint 1 slide with me talking.. I explained that I understood they were trying to clean up their email list and didn't blame them and that is why I'm wanting to invite them to my special VIP lists)  I use a screen capture software like Camtasia.

Step # 2 – Create a Graphic Like I did here –

 

Step #3 – Create the new VIP list in Aweber.

Step #4  – Create a Simple Landing Page that Looks like this in Optimize Press.

Step # 5 – Go to your List Settings Tab in Aweber and Set the Company Name, Website URL  to your landing page that you created in Step # 4 and Upload Your Image from Step # 2 like we did here –

Finally, set the automation rules so that once someone subscribes to your VIP list, they're removed from all the other lists.

And once you do that you will convert your unsubscribe page.  Take a look at the before and afters –

I strongly believe this will keep more subscribers because the image takes up the majority of the page and because the quicker you can get them to click off of the page – the better chance you'll have at retaining them.

Lastly, I highly recommend getting Aweber to use as your email autoresponder.

What are your thoughts?  Do you currently have an Email Save Strategy?  Let me know your thoughts below…

About the Author Derek Pierce

Derek Pierce is an online marketer specializing in Search Engine Optimization. He used his SEO to escape over $100,000 in credit card debt building a 6 figure business from a spare bedroom.

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12 comments
Brad Spencer says April 4, 2012

Like a boss…would expect nothing less from you DP…awesome!

Brad

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Comrade iVan says April 4, 2012

That’s badass. One thing though – if you place the link in the company field, how does it end up converting into an “unsubscribe” link? Does it mean the usual unsubscribe link still remains at the bottom?

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    derek pierce says April 5, 2012

    When someone clicks to “unsubscribe” it will take them to your typical aweber unsubscribe page, but when you put your company logo image in there (which is what I made to look like a video), once they click it they’re taken to whatever your company url is which happens to be a squeeze page outlining the new VIP system. Make sense? Thanks for the comment..

    Reply
Travis Petelle says April 7, 2012

Excellent strategy. I’m going to have to put this in my sales funnel immediately. I can see how this can definitely catch those unsubs.

Great stuff

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Terry says June 12, 2012

Enjoy the blues dude – I like your style, it certainly keeps me looking at your emails unlike some of the others that I get in my inbox

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    derek pierce says June 14, 2012

    Thanks Terry – that means a lot.

    Reply
Craig Sowerby says June 12, 2012

This is a really cool idea!

Do you actually give them a free gift or an incentive as your VIP special offer.

Thanks for the heads up Derek!

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    derek pierce says June 14, 2012

    Thanks Craig!
    Yes – if I say that I’m going to -then you’ve got to follow through with it.

    And just have the automation rules setup in Aweber to be unsubscribe from your main list to your vip list upon subscribing.

    Let me know how it works for you..

    Reply
Matson Magleby says June 12, 2012

Great ideas. I don’t know why more people don’t do this. I will definitely put this to use. Thanks
Matson

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    derek pierce says June 14, 2012

    Thanks Matson.. Let me know how it works for you..

    dp

    Reply
Phil says August 7, 2012

Hi Derek,
This is a super smooth strategy to save your subscribers. I need to get this on my site also. Thanks for the great tip.

Regards
Phil

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Obama Email Campaign says November 29, 2012

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