You’ve heard the phrase ‘OPM’?

OPM= Other People’s Money

It’s the concept of being able to leverage other people’s assets.

Picture this…

You’ve just found a smokin’ hot deal on a 2 story, brick home.

Let’s say the homeowner is needing to make a quick deal and get out of town.

The dude is facing litigation and wants out pronto.

Home is valued at $500,000.

This guy says if you can close in a week, he’ll take half of what the value is.  

You’re able to get into this deal for only $250,000

One big problemo.

You don’t have $250K.

So, you call up someone that you know has got the cash bring ‘em in as a partner for a piece of the deal.

This is one of the simplest ways to Leverage Other People’s Money.  

Well, Google is the same way.

And that’s what we do every single day here in DP’s world.

Except we leverage Other People’s Links 🙂

How do we do that?

Well, think about this.

Every time I buy an aged or expired domain – what am I doing?

I’m leveraging other people’s work and using it for my own stuff.

I’m leveraging what other people have done before me.

What about blog comments?

Here you can leverage by commenting on other people’s blogs with a link back to your site.

Not only are you gaining a link but you’re also gaining exposure from their readers (that is if you use intelligent comments and not just blasting away).

What about web 2.0 sites?

Here we’ll leverage these web 2’s to get links and shares building authority links to our post, pages, and videos.

Because these web2’s already have existing authority built in.

Let me ask you this…

What if there was a way you could leverage all of these web 2’s, social accounts – but from other people?

Other People’s Facebook accounts
Other People’s Twitter accounts
Other People’s Web 2’s
Other People’s blogs

It would make everything a whole lot easier – right?

Let’s say you’re needing a video or a new blog post pushed…

Imagine how much easier it would be if you could login onto the web and shoot it out to these leveraged accounts.

Well, that’s what is coming.

Click here to check out the video of a tool that I’ve had access to for the last month that’s going to be made available tomorrow that will do just that.

Derek Pierce

PS – There's 3 ways we use leverage to get traffic that's buried in the email above – did you catch it?

Derek Pierce
Derek Pierce

Derek Pierce is an online marketer specializing in Search Engine Optimization. He used his SEO to escape over $100,000 in credit card debt building a 6 figure business from a spare bedroom.