If you’ve read or listened to any of my trainings for any amount of time, then you’re aware of how easy it is to get traffic and top rankings in Google with Youtube videos.
However, one thing I notice is people failing to look at the current landscape in Google for their particular keyword – seeing what’s in the top 10 not only helps you sharpen your SEO chops, but also reveals what Google is really looking for…
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Here’s what I mean…
Did you ever wonder why sometimes Google shows videos at the top, but on some searches they’re nowhere to be found?
They do so when they believe it will help the user experience…
In short – They display the videos when they believe that’s what the user is looking for…
Let’s look at a few examples…
First let’s look at a local example Garage Door Repair Dallas
It gets 480 searches per month at $50 per click with Adwords. This is a big money keyword for local – look at all the ads and what people are spending per click.
Notice, there’s no videos on the first page but yet there’s thousands of videos when you click on the video tab.
Next let’s look at another example…
Bail Bonds Orange County gets 880 searches per month and the suggested bid is $62 in Adwords, yet no videos are being displayed on the first page despite having thousands of videos submitted in Youtube.
Now, let’s look at something completely different and a bit off the wall –
Miley Cyrus Twerking Gets lots of search volume
Notice the top of the search results are 3 things – Images, Videos, and News Releases.
Now – don't search for Miley and waste hours on Youtube, but I brought it up to to answer this–
Why is that some searches have videos while others have none at all?
It's all about intent of the user…
Google is letting you know by what's in the top of the search results what they feel the user wants to see.
Now, before you start in saying – “Derek said you can’t rank videos if there are no videos on the first page.”
That’s not what I’m implying, however if you do spot videos on the first page – then you know Google is displaying videos on that keyword for a reason which in my experience makes it easier to rank…
Google believes the user is looking for a video and that’s why it’s being displayed.
So – why go against the grain?
Google is giving you what they’re looking for, next you'll need to do your due diligence to find out why they’re ranking and how you can outdo that video.
Is it backlinks, likes, comments, or views?
In the meantime, hit the like button below and get a cool mindmap on “How To Rank Youtube Videos Faster Than A Speeding Bullet”
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I created an entire course on how to tap authority sites for top rankings other than just using Youtube called the Borrowed Authority Method that I recommend you check out here.
Also check out my Free- Complete Guide To Youtube Marketing
