Will Your Youtube Video Ever Rank?

Top Ten Target Shows Best Selected Result

If you’ve read or listened to any of my trainings for any amount of time, then you’re aware of how easy it is to get traffic and top rankings in Google with Youtube videos.

However, one thing I notice is people failing to look at the current landscape in Google for their particular keyword – seeing what’s in the top 10 not only helps you sharpen your SEO chops, but also reveals what Google is really looking for…

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Here’s what I mean…

Did you ever wonder why sometimes Google shows videos at the top, but on some searches they’re nowhere to be found?

They do so when they believe it will help the user experience…

In short – They display the videos when they believe that’s what the user is looking for…

Let’s look at a few examples…

First let’s look at a local example Garage Door Repair Dallas

It gets 480 searches per month at $50 per click with Adwords.   This is a big money keyword for local – look at all the ads and what people are spending per click.

garagedoordallaskeyword

 

Notice, there’s no videos on the first page but yet there’s thousands of videos when you click on the video tab.

Next let’s look at another example…

Bail Bonds Orange County gets 880 searches per month and the suggested bid is $62 in Adwords, yet no videos are being displayed on the first page despite having thousands of videos submitted in Youtube.

bailbondsorangecounty

Now, let’s look at something completely different and a bit off the wall –

Miley Cyrus Twerking  Gets lots of search volume

Notice the top of the search results are 3 things – Images, Videos, and News Releases.

mileytwerking

Now – don't search for Miley and waste hours on Youtube, but I brought it up to to answer this–

Why is that some searches have videos while others have none at all?

It's all about intent of the user…

Google is letting you know by what's in the top of the search results what they feel the user wants to see.

Now, before you start in saying – “Derek said you can’t rank videos if there are no videos on the first page.”

That’s not what I’m implying, however if you do spot videos on the first page – then you know Google is displaying videos on that keyword for a reason which in my experience makes it easier to rank…

Google believes the user is looking for a video and that’s why it’s being displayed.

So – why go against the grain?

Google is giving you what they’re looking for, next you'll need to do your due diligence to find out why they’re ranking and how you can outdo that video.

Is it backlinks, likes, comments, or views?

In the meantime, hit the like button below and get a cool mindmap on “How To Rank Youtube Videos Faster Than A Speeding Bullet”

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I created an entire course on how to tap authority sites for top rankings other than just using Youtube called the Borrowed Authority Method that I recommend you check out here.

Also check out my Free-  Complete Guide To Youtube Marketing

About the Author Derek Pierce

Derek Pierce is an online marketer specializing in Search Engine Optimization. He used his SEO to escape over $100,000 in credit card debt building a 6 figure business from a spare bedroom.

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7 comments
dennis says February 14, 2014

FB like and share are NOT working…

Reply
    Derek Pierce says February 14, 2014

    Hey Dennis – Try the fb like and share button that’s in the content – it should work

    Reply
Graham says February 14, 2014

I see what you are saying Derek and I have noticed that youtube videos are not a slam dunk for all circumstances. However, you use a bailbonds local search for orange county, Google XXX and see that there is a video on page 1 in 3-4 spot. So why would google think that you are not looking for a video in XXX, but are looking for a video in San Diego? Or is it because it’s our friend CW’s video and he has bullet proofed it with his ranking methods? Meanwhile my video for chiropractor visalia has dropped off the face of the earth, but my channel remains at the top of page 2. My other chiropractor video for Hanford remains on page 1.

Reply
    Derek Pierce says February 14, 2014

    Hey Graham -CW does know his stuff and a great friend – I took out the city you mentioned in your comment because I do not want to out anyone’s niche 🙂
    Like I said in the article – I’m not saying it will not rank – because I’ve gotten stuff to rank where there were no videos before… However, for people just getting started many times they’ll look at the top 10 and see that there’s no video and think –

    I’ll just slap up a video and it will rank – and that’s not always the case.

    It’s important to learn to dig a little deeper. Also, notice that videos sometimes come and go depending on the freshness of other videos in the market.

    So may be time to give it a push with another video, or test some fresh comments, likes and new backlinks

    Hope this helps.

    Reply
Joe says February 15, 2014

Why would I ‘Like’ or ‘Share’ a link when I haven’t had the opportunity to check it out for myself first?

Reply
    Derek Pierce says February 15, 2014

    That’s up to you… If you don’t want the free mind map, then that’s cool too

    Reply
The Big Problem with Ranking Youtube says March 8, 2014

[…] It’s super simple and extremely fast to get ranked.  By the way, be sure to see my previous posts about doing your initial due diligence on what Google displays for your search terms. […]

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